Mario Testino, Sir

Mario Testino, Sir

“The way men are seen in photography, in fashion, and the way that men look at pictures of themselves has changed in recent years. It is a subject that has come into focus: The masculine image, a man’s personal style, changing attitudes to the male face and body.”
— Mario Testino

From Rio to London, Cusco to Seville, Mario Testino is renowned for his free-spirited chronicles of dress and demeanor. In SIR, his largest book to-date, the influential photographer presents over 300 photographs in his search to define the allure of men.

Featuring an essay by Pierre Borhan, an interview with Patrick Kinmonth, and many previously unpublished works from Testino’s archive of thousands, this book traces the evolution of male identity over the past three decades. Costume, tradition, gender play, portraiture, photojournalism, and fashion collide as Testino observes masculinity in all its modern manifestations: through the dandy and the gentleman, the macho and the fey, the world-famous face to the unknown passerby.

Every photograph represents a unique point of view, and a new visual connection between photographer and sitter. With Josh Hartnett for VMAN (2005), Testino evokes the fall of Helmut Berger in the abyss of Luchino Visconti’s The Damned. Studies of Brad Pitt, George Clooney, Jude Law and Colin Firth are as candid as they are curious. David Beckham, David Bowie, Mick Jagger and Keith Richards feature for the courage they have taken in redefining male identity. Through a kaleidoscope of guises, these portraits define a period in which men’s changing role, style and appearance has never escaped Testino’s eye and impeccable intuition.

“The way men are seen in photography, in fashion, and the way that men look at pictures of themselves has changed in recent years. It is a subject that has come into focus: The masculine image, a man’s personal style, changing attitudes to the male face and body.”

— Mario Testino

From Rio to London, Cusco to Seville, Mario Testino is renowned for his free-spirited chronicles of dress and demeanor. In SIR, his largest book to-date, the influential photographer presents over 300 photographs in his search to define the allure of men.

Featuring an essay by Pierre Borhan, an interview with Patrick Kinmonth, and many previously unpublished works from Testino’s archive of thousands, this book traces the evolution of male identity over the past three decades. Costume, tradition, gender play, portraiture, photojournalism, and fashion collide as Testino observes masculinity in all its modern manifestations: through the dandy and the gentleman, the macho and the fey, the world-famous face to the unknown passerby.

Every photograph represents a unique point of view, and a new visual connection between photographer and sitter. With Josh Hartnett for VMAN (2005), Testino evokes the fall of Helmut Berger in the abyss of Luchino Visconti’s The Damned. Studies of Brad PittGeorge ClooneyJude Law and Colin Firth are as candid as they are curious. David BeckhamDavid BowieMick Jagger and Keith Richards feature for the courage they have taken in redefining male identity. Through a kaleidoscope of guises, these portraits define a period in which men’s changing role, style and appearance has never escaped Testino’s eye and impeccable intuition.
SIR: Mario Testino on men

In SIR, a new book published by Taschen, Mario Testino tells a story of masculinity. A rich collection of 300 images shows the evolution of the representation of men in fashion photography over the past 30 years.

Mario’s Men

Over the past three decades, fashion photographer Mario Testino has shot some of the world’s most famous women—from Kate Moss to Princess Diana—in now iconic images. Less well known, though no less compelling, are his photographs of men—from Josh Hartnett wearing lipstick to David Bowie playing an imaginary keyboard. Now, the Peruvian photographer has compiled these images into a hugely handsome, limited-edition book, SIR (Taschen).

  • “Beautifully done. It’s a beast of a book.”

    — Anthony Mason, CBS This Morning, New York
  • “…an extraodinary breadth of work, which may be suprising to those who know Testino only for his fabulously glossy documentation of high fashion and high society. It is as comprehensive a compilation as it is beautiful. This is masculinity in all its permutations.”

    — Telegraph Men’s Style, London
  • “An exploration of the evolution of male beauty and glamour over the last three decades-but most importantly, the jawlines and washboard abs, a lot of drooling!”

    — Vogue Online

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