VOGUE: Inventing the Runway is a spectacular new immersive exhibition exploring the history of the fashion runway show, from the intimate couture salons of the early 20th century to the unforgettable pop-culture events of the present.

“Vogue: Inventing the Runway,” an immersive new exhibition exploring the history of the modern runway show, will open this fall at Lightroom in London.

With the space’s astonishing four-story-tall walls as a backdrop, from October 25 visitors can experience and interact with era-defining runway presentations up close, and at an unprecedented scale. The exhibition’s production will combine animation, state-of-the-art sound design, and a score of classical and pop music to evoke the many iconic shows that have helped shape the cultural landscape.

The show will utilise Vogue’s remarkable archive and contributor network to create an experience that brings together the industry’s leading voices from the past, present, and future. The exhibition will run from 25 October 2024 until 30 March 2025 at Lightroom


“At Vogue we’ve been lucky enough over the decades to see many incredible runway shows, which have often told the story of fashion as much as the clothes themselves. This Lightroom experience is a wonderful opportunity for a lot more people to experience first hand the thrill of watching the history of fashion unfold right in front of them.”

Anna Wintour, Chief Content Officer, Condé Nast, and Global Editorial Director, Vogue.

With first-hand testimony and a rich mixture of media, Inventing the Runway reveals how fashion shows became the ultimate statement of a designer’s vision – at times, a walking expression of their identity – reimagined season after season and year after year. It is a celebration of the imagination, discipline and passion that has revolutionised how we experience fashion.

Through a cycle of thematic chapters, Inventing the Runway will use original animation in an experience that is both visceral and insightful, with immersive sound design and a score fusing original composition with classical and pop music, all of which will evoke the worlds when iconic shows shifted the cultural landscape.

“It’s fitting to host this Lightroom experience within skipping distance of Central Saint Martins, where so many of the UK’s fashion students begin their journeys to becoming designers we know and love. I hope that the exhibition can be an educational tool that brings to life the most iconic cultural moments through fashion’s lens, for the next generation of aspiring designers.”

Chioma Nnadi, Head of Editorial Content for British Vogue.

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